Sweet Management Group (formally The Connect Group) is a culinary marketing and talent representation agency focused on leveraging food, beverage & lifestyle initiatives to engage with food-connected consumers

Not everyone loves sports.
Not everyone digs music and live entertainment.
But EVERYONE EATS.

Overhead image of a table with food for the What We Do Link

SMG talent chef Ludo in the kitchen smiling

Chef Tiffani smiling after winning Food Network's Tournament of Champions

Chef Marc Forgione in action in the kitchen

Chef Rodney Scot smiling in front of a BBQ oven

Chef Nina Compton smiling in front of a blue house with shutters

Melissa smiling in front of a cake she is decorating

Chef in a home kitchen preparing food

Amanda Haas smiling in front of flowers with outdoor background

Michael Chernow doing business at a table

What We Do

Talent Management

Talent Marketing & Procurement

Brand Strategy & Consulting

Events (In-Person & Virtual)

Media | Licensing

Digital Experiences

Stay Food Connected

FOLLOW US @SWEETMGMT

Check it out!! Chef Jeremy Ford was on @goodmorningamerica yesterday, sharing budget friendly Thanksgiving recipes🦃🧡

Earlier this month, @chefludo journeyed to the French Riviera, his home country, with @unitedcards 🇫🇷Each day, he hosted a private culinary experience for the attendees, including a multi-course dinner, a cooking demo, a gourmet food and tasting to

@marcforgione shares with the @wsj how he uses his Royal Enfield motorcycle to navigate the city, get from his restaurants quickly and efficiently, and saves time and money on transportation🔥 Read more to see how Marc has the ability to work, explor

Yesterday’s Foraging event with @bjournei & @ivymix for @foxandodenwhiskey was absolutely incredible. We started out the evening in Central Park, learning about all of the foraging opportunities in the park - it was wild to learn about all

Meet Julia, the newest member of the SMG Fam! Julia graduated from the University of Texas at Austin (Hook ‘em!) looking to combine her love for food, marketing, and innovation, and found that all at SMG! She’s our Account Coordinator, wo

Catch @chefsawyer as a judge on Guy’s Grocery Games!🛒🔥Tune in tonight at 9pm for “Beat the Judges: Express Lane” where the Chef and Judge have to make a seafood favorite, but it’s not as easy at it seems…

Nina Compton is launching a cookbook!!! Hitting the shelves in April 2025, you can look forward to hearing stories from her journey from St. Lucia, to Jamaica and Miami, all the way to her new home, New Orleans. Get excited to try new recipes, and le