Sweet Management Group (formally The Connect Group) is a culinary marketing and talent representation agency focused on leveraging food, beverage & lifestyle initiatives to engage with food-connected consumers

Not everyone loves sports.
Not everyone digs music and live entertainment.
But EVERYONE EATS.

Overhead image of a table with food for the What We Do Link

SMG talent chef Ludo in the kitchen smiling

Chef Tiffani smiling after winning Food Network's Tournament of Champions

Chef Marc Forgione in action in the kitchen

Chef Rodney Scot smiling in front of a BBQ oven

Chef Nina Compton smiling in front of a blue house with shutters

Melissa smiling in front of a cake she is decorating

Chef in a home kitchen preparing food

Amanda Haas smiling in front of flowers with outdoor background

Michael Chernow doing business at a table

What We Do

Talent Management

Talent Marketing & Procurement

Brand Strategy & Consulting

Events (In-Person & Virtual)

Media | Licensing

Digital Experiences

Stay Food Connected

FOLLOW US @SWEETMGMT

Congratulations to @r_ratino on this INCREDIBLE achievement!! @jont_dc retained its two Michelin Stars ⭐️ ⭐️ and @brescadc retained its one Michelin Star ⭐️

Ryan’s restaurants and expertise are no joke! If you’re in DC (or Fort Lauderda

So excited to welcome Chef Tristen Epps (@cheftristenepps) — winner of Top Chef Season 22 — to the SMG family! 🧡

Born of Trinidadian roots, Tristen is redefining modern Afro-Caribbean cuisine through bold flavors and cultural storytelli

Chef Jeremy Ford @chefjeremyford is hosting a series of Collab Dinners at his beautiful event space at Ford’s Farm Miami. He’ll be cooking alongside his friends and fellow chefs, creating incredible experiences right on the farm in the op

We’re so excited to welcome Chef Michael Elégbèdé to the Sweet Management Group family! 🙌 A third-generation chef trained at the CIA Greystone, Michael builds bridges between America & West Africa through food, preserv

So excited to introduce you to Chef Ryan Ratino (@r_ratino), who recently joined the SMG Family! 🤍

At 35, Ryan is the youngest chef in the U.S. to earn 2 MICHELIN stars, and with five total, he’s the second most MICHELIN-starred chef in Ameri

Happy birthday, Lonny @sweet5151!🎉 Hope your day is filled with all of your favorite things, and that your beach day is great (see Lonny’s OOO email for more insight into what else he’s getting up to on his vacay)!🏖️🥳

@fabioviviani is bringing his signature charm to Las Vegas! His new restaurant, Ai Pazzi just opened at the JW Marriott Las Vegas, and is serving up traditional Italian with touches of Vegas glitz. Think delectable pastas, upgraded meatballs with wag

Nothing says “4th of July Weekend” like a BBQ Brawl! End your holiday weekend by watching an episode of Food Network’s BBQ Brawl - and catch @pitmasterrodneyscott judge throughout the whole season🍗👏🏻❤️ A new episode is premierin

We’re thrilled to welcome our newest client, Erin Silberman @seriousfoodfetish, to the SMG Fam! 🤍

Erin is a former food TV producer turned content creator, who trained in culinary school in Italy and brings serious creativity to every recipe

The @target Good & Gather chef collab with Pitmaster Rodney Scott @pitmasterrodneyscott is finally launching!! Starting June 1st, grab a collection of 12 Carolina-style favorites to elevate your BBQ game, and become a pitmaster from your own home

CONGRATS @chefsawyer on the 24 in 24: Last Chef Standing Season 2 win!!!! What a rollercoaster of a competition… you absolutely crushed it👏🏻🔥

Celebrating AAPI Heritage Month with two incredible SMG clients: Chef Leah Cohen, blending bold Filipino flavors with NYC and Jewish flair, and Tom Shimura (aka Lyrics Born), breaking barriers through music and culture. Honoring their roots, impact,

Wishing the happiest of birthdays to @ichibanhapa!!!! We are so lucky to have you in the SMG Fam, and are so grateful for all that you do!!! Have the best day ever… CHEERS❤️👏🏻

To kick off Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month, chef Leah Cohen (@leahscohen) was on @goodmorningamerica, bringing flavors from her Filipino heritage into the spotlight! She made pancit bihon and lumpia, some

The season premiere of 24 in 24: Last Chef Standing, this Sunday, April 27th at 8pm on Food Network!🔥 Catch @chefsawyer and @chefdphillips as they compete in this epic culinary marathon and part social experiment where 24 chefs take on 24 challenges

A HUGE congratulations to @chefjeremyford and @stubborn_seed for receiving another consecutive Michelin Star, AND for receiving this year’s Green Michelin Star for your outstanding commitment to sustainable gastronomy in the heart of Miami💚 Th

Today’s the day! @ninacompton’s new cookbook, “Kwéyòl / Creole: Recipes, Stories, and Tings from a St. Lucian Chef’s Journey” has LAUNCHED!!! We are so proud of Nina for creating such a beautiful cookbook t

Michelin-Starred chef, Jeremy Ford @chefjeremyford, opens Salt + Ash in the Florida Keys @saltandash.flakeys at the Hawks Cay Resort!💚 Salt + Ash uses produce from his very own, @fordsfarmmiami, and the menu focuses on fine dining expertise with a f

We’re thrilled to introduce you to two new talented individuals who recently joined the SMG Family! From bold flavors (and personalities) to standout creativity, they are bringing fresh energy to everything they do!💥🤍

Without further ado, me