Alan Phillips
Alan Philips, REEF’s Chief Creative Officer, is a creative executive, entrepreneur, writer, & speaker specializing in guiding & inspiring individuals and organizations on the path to discovering their purpose & unlocking their creative potential. Alan has over two decades of experience in hospitality, food & beverage, real estate, and entrepreneurship, working with some of the world’s most recognized organizations, people, and brands.
Alan’s career began with a culinary stage with chef Wolfgang Puck at the original Spago restaurant on Sunset Boulevard. Later, he maintained positions with Myriad Restaurant Group & Strategic Group. From there he launched a hospitality consulting firm, Sky Group, developing hospitality projects nationally & internationally and brought the first “pop up” restaurants to New York, going on to execute more than a dozen such ventures and helping ignite the trend.
Alan has also led concepting, marketing, & development of boutique hotels with Morgans Hotel Group, served as Senior Vice President of Brand Experience with The We Company (formerly WeWork), and led marketing, digital and innovation as Chief Marketing Officer at Turnberry. Most recently Alan managed the development of brand and product for Mint House, a technology enabled short-term rental start-up developing the first purpose built hotel for business travelers.